Written by new-contact on Sep 20, 2011. Posted in Incentive News

Tom Cruise and Superman could boost Canada’s 2011 screen industry income

Canada’s film and TV industries made almost CAD7 billion for the national economy in 2010, according to figures from PricewaterhouseCoopers (PwC). Major projects like Tom Cruise’s Mission: Impossible – Ghost Protocol and a new Superman film could lift the figure higher in 2011.

Ontario led the way in 2010, with almost a 40% share of production, while British Columbia and Quebec followed with around 25% each. Provincial filming incentives are a big part of Canada’s continuing success. The Steven Spielberg-produced TV show Falling Skies doubled Toronto for the eastern US and the province has since hosted The Thing and a remake of sci-fi classic Total Recall. Vancouver got the Mission: Impossible sequel.

Tax incentives are a critical part of the growth of the film industry, including domestic and international co-productions.

Tracey Jennings, PwC

Tracey Jennings is PwC's Canadian Entertainment & Media Leader: “Tax incentives are a critical part of the growth of the film industry, including domestic and international co-productions. PwC continues to assist clients to obtain these tax credits which help to offset the cost of production in Canada.

Canada’s studio facilities are popular for productions from around the world, while the landscapes on offer are as popular for commercials as they are for TV and film. Mercedes-Benz and Mitsubishi both released commercials earlier this year that were filmed on frozen lakes in Alberta.