Written by David Lewis on Nov 7, 2008. Posted in Production News

New drinks commercial shot in Johannesburg

A new drinks commercial shot recently and scheduled for international release, features street, simulated beach and pool scenes shot in Johannesburg.

Picture Tree, a Johannesburg-based commercials production and production service company that produces and directs local and international TV and cinema commercials, used locations in the Museum Africa area in Newtown, as well as the suburbs of Houghton and a dive centre in Blairgowrie for the commercial.

The Production Manager, Johnny Mabeba, said: “The commercial has various scenes which involve people floating after having indulged in this non-alcoholic drink. There are a total of six vignettes, shot in three different locations."

The spot was shot on 35mm and used an underwater housing for the pool shots in Blairgowrie. It is for international release only and will not be shown in South Africa.

Mabeba adds: “The Gauteng Film Commission was extremely helpful, and arranged the JMPD to give permission for use of the roads etc. In the past we have shot for New York in Johannesburg, and you have the variation between townships and Houghton houses. Yes - Johannesburg has everything – except the beaches (which can be created!).”

The Director was Alan Irvin and the Executive Producer was Gary King. Post production will be completed at Orchestra Blue Post Production, also in Blairgowrie. Negative processing will take place at the Film Lab in Highlands North.