Written by David Lewis on Aug 1, 2008. Posted in Production News

Major Russian Agency shoots in Brazil for the first time

Adventa Lowe, based in Moscow, has recently finished shooting it's latest commercial for Inbev’s Brahma Beer in Rio de Janeiro. They shot with Brazilian based Bossa Nova Films and made full use of the city's instantly recognisable locations.

The commercial, called “Beetle” shows scenes of a Volkswagen Beetle driving through some of the city’s main tourist attractions such as the Sugar Loaf , Ipanema and Copacabana beaches.

Lowe's Group Brand Manager, Inna Pokhodnya, said: “We were very impressed with the Brazilian production and infrastructure standards. They made us feel safe and we hope this commercial will achieve excellent results in the Russian market."

Ekaterina Kasnacheeva from Dago Films, which was in charge of choosing Bossa Nova Films for the full production of the commercial, agreed: “Our schedule was extremely tight and there were some problems during the filming due to weather, but we made the right decisions together with the Bossa Nova Films’ team and were able to meet the deadline successfully”.