Written by new-contact on May 17, 2012. Posted in Production News

Henry de Czar films accident-prone skier on location in Austria for AXA

Paris-based production company Henry de Czar has filmed a new insurance spot in Austria. The French AXA insurance piece shows a skier calling the company a little late - in the midst of a dramatic tumble down a slope - to see what his coverage options are.

Two glaciers at 3,500 metres above sea level were the preferred locations in Austria – despite being tougher shooting conditions - but the relevant permits weren’t granted.

Markus Viehauser was Location Manager for Picspusher: “The spot was filmed in Obertauern, near my hometown Salzburg. Although not a glacier, it’s a ski resort with excellent snow conditions (usually one of the first resorts with snow and it stays until the end of April). Obertauern is very film-friendly.”

Wide shots of the skier’s tumble were filmed using wires and then the actor was put into a separate rig for his close-ups.

Wide shots of the skier’s tumble were filmed using wires and then the actor was put into a separate rig for his close-ups. This one resembled a ski lift and put the actor into a controlled spin, while his actions were captured with a fixed camera.

Viehauser adds: “The shoot went extremely well thanks to sunshine (we all got sunburn) and the big help from the lift company who prepared the slope and snow platform for the shoot.”

Credits:
Client: AXA Insurance
Agency: Publicis
Producers: Benjamin Besnainou, Jean-Luc Bergeron
Production Company: Henry de Czar, Paris
Line Producer: Yannick Dupas
Production Service Company: Studio Arkadena
Location Manager: Markus Viehauser (Picspusher)
Director of Photography: Thierry Arbogast
Director: Bart Timmer