Toshiba's Space Chair launches from Nevada
Written by David Lewis on Dec 3, 2009. Posted in Production News
When creative agency Grey London and production company Hungry Man wanted a backdrop for their groundbreaking new spot, Space Chair, for Toshiba, they chose Nevada. Shot in the wilderness of the Nevada Black Rock desert 12 miles north east of the town of Gerlach, the spot follows the journey of an ordinary living room chair to the extraordinary heights of the edge of space, lifted to an altitude of 98,268 feet by a simple helium balloon.