The Advertising Producers Association (APA) returns this year as a sponsor for The Location Guide’s Cannes Soiree at the Cannes Lions Festival. The APA has created an infrastructure to fully support Producers, Production Companies and VFX Companies working within the commercials industry.
The Production Service Network (PSN) is returning as a partner for The Location Guide’s Cannes Soiree at Cannes Lions. PSN was launched in early 2014 and in this short time has amassed a notable client base of producers who have quickly adopted its one-stop shop approach to local shoot support worldwide.
The Nice Guys, starring Ryan Gosling (The Big Short) and Russell Crowe (Noah) descended upon Hollywood Boulevard in Los Angeles and Northyards Boulevard in Atlanta to film on location. The production also visited California’s Covina Bowl which has retained its retro aesthetic and fits the film’s period setting perfectly.
The highly prestigious Palme d’Or has been awarded to British Director Ken Loach (Kes, The Wind That Shakes the Barley) for his film I, Daniel Blake which was shot on location in London and Newcastle. The film depicts a middle-aged man who is forced to seek out government benefits after suffering an injury at work, meanwhile befriending a young mother who is on the brink of homelessness.
After announcements that Thailand and Romania would be receiving their own film incentive programmes, plans to create a Chilean incentive have been revealed at the 2016 Cannes Film Festival. Chile’s film industry has previously thrived on incredibly low production costs for filming on location, but with so many countries now announcing their own programmes, the timing seems right to address the issue.
Tech giant Google have joined forces with the Young Director Award 2016 to utilise the YDA platform as a showcase for their virtual reality technology. As part of the collaboration, a panel discussion about the cutting edge world of virtual reality with take place before the award ceremony to highlight the possibilities that this new technology brings, particularly to the world of filmmaking.
Plans have been unveiled to install an official film incentive programme in Romania before the end of the year, with talks currently being held between the Romanian National Film Centre and Romania’s Ministry of Culture. While the details of the incentive have yet to be finalised, in its current state it will offers tax relief of up to 30% to productions that spend a minimum amount of EUR30 million in the country.
As part of a press conference held at the 2016 Cannes Film Festival, several Thai officials unveiled a brand new incentive programme to attract foreign productions and boost the country’s film industry. At its core, the programme will offer a cash rebate of 15% to any production that incurs a minimum local spend of THB50 million (USD1.5 million) but can be increased to 20% if additional criteria are met.