Making TV commercials is rarely totally straightforward. Here’s the story of one production from 2011 which might serve as a warning that even the most complicated productions can always get worse.
London-based agency BBH has won a Grand Prix prize at the Cannes Lions advertising festival for its Axe Excite spot Even Angels Will Fall, while the Young Directors Award has announced its shortlist.
Blink Productions has created a global period odyssey in a new campaign for Tennent’s Lager. World Trip shows the brand’s characters Hugh Tennent and Barnes on a Victorian trek across deserts, through jungles and remote valleys, before they settle on a hillside to enjoy their lager.
London-based 2AM has climbed a mountain in Chile in a new spot for Cadbury’s Wispa chocolate. Using the tag-line Time well mis-spent, the ad features a group of friends dragging a giant inflatable figure called Walter up a remote mountain peak in a celebration of pointlessness.
[slideshow id=286]The Location Guide will be running a Soirée at the Cannes Lions Festival and one of our partners will be Orange Films. Orange Films was established in Paris in 1994 and services everything from TV commercials through to features and corporate films.
Warner Brothers has officially opened its Leavesden Studio facility near London in the UK. The studio bought the site in 2010 and has since spent GBP100 million revamping the nine separate sound stages and the 100-acre back-lot.
The Advertising Producers Association (APA) is joining The Location Guide as a partner for our Soirée at the Cannes Lions Festival.
The Location Guide is hosting a Soirée at Cannes Lions 2012. In partnership with Fresco Film, the APA, Pure Scandinavia, the Sevilla Film Office, Finland Film Commission and Orange Films, our evening of drinks and networking will take place on Cannes’ Majestic Beach pier on June 20th.