Written by Tom Deehan on May 11, 2016. Posted in On Location

MADAM descends upon London landmarks for upcoming German commercial

UK based Production Service Company MADAM alongside German Advertising Agency Panama Werbeagentur, descended upon a number of iconic London landmarks to film a new commercial for the German company, Sparkssenverband Hessen Thüringen. The locations in question included Trafalgar Square, the ‘Walkie Talkie’ building, Tower Bridge and Cleveland Row.

At the ‘Walkie Talkie’ building, the production travelled to the top floor to film from the Sky Garden as it offers an unparalleled panoramic view of the London skyline.

The production used the extravagant Erasmus boat to travel on the Thames and secure the required shot whilst passing underneath Tower Bridge.

For a previous commercial, MADAM filmed at Kings Cross St. Pancras for Marriott Rewards, utilising the station’s unique architecture to convey a sense of luxury. When promoting the shoot, MADAM’s Executive Producer Michelle Stapleton explained: “London has a great film office so they can provide quick and detailed responses to your enquiries and indeed provide you with fast turnaround permits.”

While the UK does offer tax incentives to film and television productions in the form of a 25% rebate, the programme does not extend to commercials. What the nation can offer however is a film-friendly environment with an infrastructure in place to accommodate the needs of productions filming on location.

The commercial is expected to air through German cinemas and websites later this year.

Credit List:

Agency: Panama Werbeagentur GmbH

CD: Boris Aue

Agency Producer: Filomena Alder

UK Production Company: MADAM Films

Exec Producers: Carly Stone, Michelle Stapleton, Pippa Bhatt

Director: Christopher Mosselman

Producer: Filomena Alder