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Rent-a-crowd: Filming on location with inflatable extras
Joe Biggins runs the Inflatable Crowd Company (ICC) and is a man whose innovative approach to problem-solving has put him in charge of a new kind of film servicing company. He’s worked on films like The Fighter, The King’s Speech…
The Iron Lady and Prometheus steer Pinewood Shepperton to revenue increase
It’s been a good 2011 so far for Pinewood Shepperton. Margaret Thatcher biopic The Iron Lady and Ridley Scott’s Prometheus are among the projects that have driven the UK studios to a total revenue of GBP26 million for the first…
Band rocks and rolls downhill filming on location in Brighton for Lucozade
An unsigned band. On wheels. Rolling down a steep hillside in Brighton covering Feeder’s Buck Rogers; surely one of the more unconventional gigs in recent music history. It was filmed in the south-coastal English town by UK-based sports drink brand…
French health body creates foggy ambience filming on location near Barcelona
Scantily-clad young people spent a day frolicking on a Spanish hillside for a commercial from French organisation INPES, which promotes sexual health. The Chase uses a voiceover to describe who's attracted to whom, before they’re chased by a collection of…
Heineken builds an airport on location in Portugal filming new ad
Beer brand Heineken has turned a Portuguese cultural centre into an airport for its new ad, Gorgeous. When a beautiful woman fends off one sleazy admirer at an airport bar, a more resourceful guy uses a friend’s lipstick on a…
The Avengers and Dark Knight Rises film Cleveland and Pittsburgh
It’s a summer of superheroes in several US cities as the major studios’ 2012 release slates shape up. The Dark Knight Rises has been filming fight sequences and scenes involving the so-called Batwing in Pittsburgh, while Marvel has been wreaking…
Ikea films Braveheart charge pastiche on location near Sydney
Scottish warriors have been replaced with suburbanites looking for a break from the norm in a Braveheart pastiche from Swedish furniture manufacturer Ikea. Have a Go shows homeowners charging across a field clutching Ikea furniture as they rebel against the…
Mad Max sequel to change filming location as Broken Hill loses apocalyptic feel
The long-delayed Mad Max sequel Fury Road will change its filming location for somewhere more apocalyptic. It was planning to film in and around the town of Broken Hill in New South Wales, but unseasonal heavy rains have brought the…
Axe doubles Buenos Aires for US suburbs and builds ark for supermodels
Deodorant brand Axe has put a modern slant on a biblical classic and built an ark in Buenos Aires. The spot shows a local preparing for a storm by building an ark with a gym, a dance floor and some…
Newark Film Office launches in New Jersey
New Jersey’s largest city now has its own film office, launched by Mayor Cory A Booker. The Newark Office of Film and Television (NOFT) will work alongside the New Jersey Motion Picture and Television Commission, and Newark’s Office of Communications.…