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Ciclope Director Francisco Condorelli discusses Buenos Aires advertising festival
The second Ciclope advertising festival will take place in Buenos Aires from November 14th to 16th. Its full name is the Ciclope International Advertising Craft Festival and festival director Francisco Condorelli talked to TLG about how it celebrates the craft…
From the Editor: Week in Review
It’s been a production week of spies in Istanbul and light shows in Buenos Aires. In addition, we were the Gold Sponsor at the AFCI Cineposium near Paris, meeting lots of old friends and making new ones. We spent an…
Philips dodges angry drivers on location lighting up Buenos Aires
Electronics giant Philips has taken to the streets of Buenos Aires for its new commercial, See what light can do. The spot shows an endless row of lights zipping across gardens, quiet roads, pools and through homes before reaching the…
Falabella films colourful fashion commercial on location in Greek islands
Production team Francisca Contesse, Louis Bronsard and Director Martín Romanella from Procine Santiago concluded another job for agency Dittborn & Unzueta and Falabella regional. Valeria Mazza shot in Santorini Greece and did all her own driving, piloting and ocean-based underwater…
Coca-Cola films lively Euro 2012 ad on location in Warsaw and Kiev
Animation and live-action blend in Coca-Cola’s new ad for the Euro 2012 football finals in Poland and Ukraine. Cartoon characters cheer around Warsaw and Kiev. Two endings were filmed so that Polish audiences see the final crowd scene in Warsaw…
Axe doubles Buenos Aires for US suburbs and builds ark for supermodels
Deodorant brand Axe has put a modern slant on a biblical classic and built an ark in Buenos Aires. The spot shows a local preparing for a storm by building an ark with a gym, a dance floor and some…
Energy firm Enel doubles Uruguay for Italy filming new ad spot
Italian utility Enel has doubled Uruguay for Italy. The Plane begins in 1967 with an Italian island getting a power cable from the mainland and charts progress as a boy throws a paper aeroplane into the sky. Uruguay was chosen…
Stella Artois doubles Uruguay for 60s French Riviera filming new spot
Uruguay doubles for the French Riviera of the 1960s in a new ad spot for the Stella Artois Triple Filtered, Smooth Escapades campaign. The Train shows a badly-dressed working class man gradually upgrading from a train’s third class carriage up…
Powerade films train-top sprint in Uruguay
Keen joggers might find their normal running route feels a bit dull from time to time. They’ve probably never considered jumping onto the local freight train to inject a bit of spice to their work-out. This is exactly what happens…
Grand Optical shoots ad in Madrid with Zinedine Zidane
French opticians’ Grand Optical has filmed a new commercial in Madrid’s city centre with star football player Zinedine Zidane. Catch Me If You Can shows Zidane emerging from one of Grand Optical’s high street stores and using his new lenses…

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