Written by David Lewis on Nov 26, 2008. Posted in On Location

South Africa's commercials production industry remains stable

The results of the 4th Commercial Producers Industry Survey 2008, released by the Commercial Producers Association of South Africa and the Gauteng Film Commission indicate that the sector continues to produce a relatively stable number of commercials, using more shoot days, for higher budgets per commercial.

Although commercials originated by South African agencies have decreased, the market for international and South Africa commercials originated by foreign agencies has grown.

The total billable value for all commercial productions during the 2007/2008 period was just under R765 million, while expenditure measured totalled over R555 million.

727 commercials were produced in the 2007/2008 period, including 13 commercials shot in High Definition, totalling 1603 shoot days. The average budget per commercial, for all types produced, was just over R1million.