Written by Tom Deehan on Jun 8, 2017. Posted in General Interest

The Advertising Producers Association returns for the 2017 Cannes Soirée

The Advertising Producers Association (APA), headed by Steve Davies, will be partnering with The Location Guide for this year’s Soirée at the Cannes Lions Festival. The APA’s connections with the advertising industry have always been an invaluable asset to the Cannes Soirée and so we’re happy to welcome them back once more.

Having been in operation since 1978, the APA has long served as the representative body for the interests and concerns of production professionals working in the advertising industry.

Steve Davies, the APA’s Chief Executive explains: “we’re glad to be part of the Soirée, it's the best social event in Cannes in terms of getting people from different countries together for networking.”

The Location Guide and Partners’ Soirée will return to this year’s Cannes Lions Festival but with a new venue – the Vegaluna beach! As one of the staple fringe events in Cannes, the Soirée offers a laid back, by-the-beach environment where you can network with creatives and production specialists from every corner of the world.

In addition to the APA, the list of confirmed partners for the Cannes Soirée includes Canary Islands Film, Fresco Film Services and the Production Service Network (PSN).