China and New Zealand have finally signed an official filming pre-production agreement that applies to feature films made for cinemas and TV. Chinese and New Zealand filmmakers working under the co-production agreement will have the same access to incentives and funding in each country as national productions.
Global hospitality brand Shangri-La Hotels and Resorts has filmed a new commercial in the French Alps. It’s in our Nature shows a lone traveller making his way through a snowy forest while being stalked by wolves. When he eventually collapses, the wolves descend but lie around him to warm rather than attack him.
Dutch insurance company Centraal Beheer has filmed its latest commercial in the Serra da Estrela, a mountainous region of central Portugal. Picnic shows a holidaymaker running and cycling after his car as it rolls down a hill.
Camelot has filmed its new EuroMillions commercial in Brisbane and Cairns, Australia. Paintball shows a lottery winner spending his money on the ultimate game of paintball. He takes his friends to a remote island by jet skis and helicopters in an elaborate war movie parody.
Major sports manufacturer Head has filmed a new spot with Scottish tennis star Andy Murray in the side streets of the City of London. Tennis Street Magic shows Murray playing trick shots with a racquet and ball in side streets and on the roof of a low-rise building.
American vehicle manufacturer Dodge has doubled two California ranches for New England in a new commercial for its Challenger car. Freedom shows a unit of 18th Century British troops with muskets being charged by American colonialists driving Challenger vehicles.
Florida’s new filming incentive scheme becomes available from today in a bid to attract more productions to film in the state. The 2010/2011 Florida Film & Entertainment Industry Financial Incentive Programme will offer USD242 million in transferable tax credits over the next five years. Nearly USD55 million worth of this fund will be available for 2010/2011.
Levi’s has filmed its latest commercial in Braddock, Pennsylvania. The township on the outskirts of Pittsburgh has made headlines in recent years for spectacular economic decline. Ready to Work takes a snapshot of life in Braddock as a broken township keen to embrace recovery.