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Global ad spending increase in 2010 could surpass previous predictions
Increases in global advertising spending for 2010 was predicted at 2.2% earlier this year, but the figure could actually be as high as 3.5%, according to media services company ZenithOptimedia. North America could see the most dramatic regional turnaround with…
Shangri-La Hotels and Resorts shoots ad in French Alps
Global hospitality brand Shangri-La Hotels and Resorts has filmed a new commercial in the French Alps. It’s in our Nature shows a lone traveller making his way through a snowy forest while being stalked by wolves. When he eventually collapses,…
Dodge doubles California ranches for New England
American vehicle manufacturer Dodge has doubled two California ranches for New England in a new commercial for its Challenger car. Freedom shows a unit of 18th Century British troops with muskets being charged by American colonialists driving Challenger vehicles. The…
Forst beer ad shoots in Alto Adige, northern Italy
Milan-based Kite Film has shot a new commercial for Forst beer in sub-zero conditions in Alto Adige, a German-speaking region of northern Italy where the beer originates. The commercial shows a group of tiny-legged beer glasses filled with Forst making…
New VW ad shoots in India and uses Uruguay as a double
Major vehicle manufacturer VW has filmed the latest commercial for its Amarok pickup truck on location in India and Uruguay. Korama tells the story of an Indian man’s relationship with his elephant – named Korama – and ends with the…
MPAA executive among those fighting for 20% NJ tax incentive
An executive from the Motion Picture Association of America (MPAA) was among those testifying at a meeting in Secaucus, New Jersey, last week, according to the Star-Ledger. The meeting was held to hear arguments from people in favour of keeping…
Transformers 3 forced to scale back planned Washington DC shoot
The production team behind Transformers 3, which begins shooting in the next few weeks, has been forced to scale back plans for an extensive shoot in Washington, DC, according to the Washington Post. A two-week shoot had been planned for…
Prague snowstorm convinces Comcast to film ad in NZ
American cable service provider Comcast has filmed its latest commercial in New Zealand after a severe snowstorm struck Prague, where it originally intended to shoot. Field shows an army of Comcast employees carrying high-definition TVs on a grassy field. They…
Filming on location in Cuba
The isolationist political regime of the last 50 years has made Cuba, the largest island of the Antilles, a timewarp of retro styling. As advertisers and filmmakers are finding, it’s also a cheap and efficient place to get your picture…
New Italian film doubles Tunisia for biblical Palestine
A new Italian-language film about the life of Mary Magdalene has doubled Tunisia for Palestine. Io Sono Con Te (The English title will be Let It Be) considered filming in Morocco but eventually settled on Tunisia. This was due to…