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Panasonic shoots Lumix ad in Habu Temple in Egypt
Panasonic has chosen the Habu Temple in Luxor, Egypt, to shoot a new commercial for its Lumix TZ10 digital camera. Anubis shows a giant statue of the eponymous Egyptian god coming alive and chasing a dog belonging to a couple…
Spain suffering without filming incentives
At the moment, the rain in Spain falls mainly on the filmmakers. The national Government has resolutely refused to match European neighbours with incentives for foreign co-productions, leaving one of the best European film infrastructures and most versatile of locations…
Specsavers shoots new ad in submarine museum
UK opticians Specsavers has filmed a new spot on a real submarine in the Royal Navy Submarine Museum in Gosport. Sub shows a German World War II U-boat crew undergoing an emergency, which turns out to be a whale mistaking…
Nivea Sun ad doubles Mallorca for Caribbean
German-owned body-care brand Nivea Sun has filmed its latest commercial on a beach in Mallorca, doubling for the Caribbean. Uwe Paris, an Executive Producer with Orange-Valley Productions in Mallorca, explained that the island is a popular Caribbean double as it…
Forst beer ad shoots in Alto Adige, northern Italy
Milan-based Kite Film has shot a new commercial for Forst beer in sub-zero conditions in Alto Adige, a German-speaking region of northern Italy where the beer originates. The commercial shows a group of tiny-legged beer glasses filled with Forst making…
Filming on location in Cuba
The isolationist political regime of the last 50 years has made Cuba, the largest island of the Antilles, a timewarp of retro styling. As advertisers and filmmakers are finding, it’s also a cheap and efficient place to get your picture…
Hornbach utilises remote feel and lower prices of South Africa
German home improvement firm Hornbach has filmed its latest advertising spot in South Africa. The ad, called Cow, shows two men building a porch on a remote hut. Realising a nearby cow has eaten the last of their nails, they…
Italy booming after new incentive
Since new EC Treaty state aid rules kicked in fully in the summer of 2009, Italy has been in the middle of a production frenzy, as producers get wise to both national and regional incentives available for their pictures. The…
Pinewood-Hamburg Joint Venture aims to benefit UK and German industries
The UK production industry could find it has the benefit of “more options” as a result of the recently-announced Joint Venture between Pinewood Studios and Studio Hamburg. Through the venture, UK crews will be more involved with European productions. Mark…
Will 2010 see the Czechs return to centre stage?
Central Europe has long been recognised as a quality filming destination. Germany has had incredible success with its annual handout of EUR60 million through the German Federal Film Fund, grabbing big productions like Tarantino’s Inglourious Basterds, Valkyrie, and The Reader…

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