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The Hobbit is about to start shooting in New Zealand
We know exactly how much bending over NZ had to do to keep production in country (extra production incentives! The change in labour laws!) As more countries around the world jostle for position in the ever-crowded film location marketplace, will…
31% profit growth for Publicis Groupe in 2010
Paris-based Publicis Groupe, which owns Publicis, Leo Burnett, Saatchi & Saatchi and ZenithOptimedia, has announced a profit growth of 31% for 2010. The organisation’s full-year organic growth was 8.3%, with revenue just under USD7.4 billion. The news should deliver a…
Top golfers go clay pigeon ‘shooting’ filming on location in Dubai
A team of top golfers have indulged in a bit of clay pigeon ‘shooting’ in Dubai, swapping shotgun shells for golf balls. Clay Pigeon Golf Shot was filmed for the European Golf Tour’s See Every Shot Imaginable advertising campaign as…
Angelic supermodels draw the eye filming on location in Croatia
Lynx deodorant has drawn angels from the sky for its latest commercial, filmed in Split, Croatia. Even Angels Will Fall shows a group of angels falling from the heavens and getting rid of their halos as a local stud sprays…
VAT break introduced in Italy for foreign productions
International productions filming in Italy are now exempt from paying VAT costs. Productions have routinely had to add 20% to their budgets to prepare for the VAT and although it could be claimed back this had sometimes happened long after…
Tenerife national park chosen for Land Rover photo shoot
The Teide National Park in Tenerife has been chosen by Land Rover for the backgrounds of a new photo shoot marking the motor company’s sponsorship of the England rugby team. The Play Tough campaign features England rugby players in tough…
US state filming incentives in flux but to what long-term impact?
The November mid-term elections in the US resulted in various gubernatorial changes across the country and with the changing of the guard come changing opinions towards state filming incentives. New Mexico is among the highest-profile cases. New Governor Susana Martinez…
Destination Mumbai: Short-notice filming in India’s busiest city
Filming in Mumbai can be a challenge at the best of times but IFILMINDIA had its work cut out when London-based Casual Films asked them if they could shoot scenes for a commercial in Mumbai. The catch? The first shoot…
Apollo Productions launched to boost UK location filming
Apollo Productions has been launched in the UK as a production service company designed to draw more Producers to Britain. Steve Norris, former British Commissioner at the UK Film Council, has joined forces with Pinewood Studios and Framestore to launch…
Alaska looks to extend filming incentives as benefits could exceed USD100 million
A trio of Alaskan politicians are campaigning to extend the state’s existing filming incentives scheme beyond 2013. The current programme is only two years old but the various projects that have applied during that time could end up delivering more…