Ian McKellen gives July start date for The Hobbit
Ian McKellen has said on his website that The Hobbit is scheduled to start shooting in New Zealand in July. The website initially gave June as a start date but this has since been changed.
Latest from the location guide
361 Degrees shoots new spot in Baotou, Inner Mongolia
A series of new spots have been filmed throughout the Far East by 361 Degrees in locations including Inner Mongolia in China. The adverts follow unknown athletes undergoing their training regimes as they prepare for the 2010 Asia Games.
Proposed Florida incentive would prioritise conservative content
Florida could soon introduce a tax credit provision that prioritises film and television production that is seen as promoting western conservative family values. This would favour productions that do not contain content such as sex, bad language or smoking.
The Descendants starts shooting today with George Clooney in Hawaii
George Clooney’s new film The Descendants begins shooting today in Hawaii, with Alexander Payne directing, according to the Hollywood Reporter.
Betsafe doubles South Africa for Mediterranean
The new commercial for Betsafe has used locations outside Cape Town in South Africa to double for the Mediterranean. Crabs shows two men in a classical silent dual as they jump into a churning sea. One emerges with a small crab in his mouth, while the other has a large crab in his swimming trunks.
Location Bonus launched in Flanders
The Location Flanders film commission has launched a new scheme enabling productions that choose to shoot in Flanders in Belgium access to up to EUR2,500 to cover the cost of a location scout.
Tropicana ad shoots in Inuvik in the Canadian Arctic
Tropicana has filmed a new spot in Inuvik in the far north-west of Canada, a place which is in darkness for several months of the year due to its location within the Arctic Circle (see BBDO image). Brighter Mornings for Brighter Days shows an Airstar light balloon being set up by Tropicana above the town and becoming a surrogate sun.
Ralph Fiennes' directorial debut to film in Belgrade
Belgrade in Serbia is set to host the shoot of Shakespearean historical tragedy Coriolanus from March 17th, which renowned Brit actor Ralph Fiennes will star in and direct.