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Chile tackles global perceptions after earthquake

Chile tackles global perceptions after earthquake

Written by Nick Goundry on Mar 29, 2010. Posted in On Location

Chile is facing the tricky task of tackling international ideas of what it can safely deliver in the aftermath of the February 27th earthquake. Concepcion in the southern part of the country was worst-affected. However, Chile has since contended with media images focussing on localised devastation that doesn’t reflect the state of the rest of the country.

New Specsavers ad shoots in Tayrona National Park, Colombia

New Specsavers ad shoots in Tayrona National Park, Colombia

Written by Nick Goundry on Mar 19, 2010. Posted in Production News

Specsavers has shot its new commercial on a beach in Tayrona National Park in north Colombia. Specs Effect features hundreds of bikini-clad women running though a jungle to a beach where a man sprays himself with deodorant. The women then turn away when the man puts on a hideous pair of glasses to see them properly. The spot parodies the 2006 Lynx commercial Billions.

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