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31% profit growth for Publicis Groupe in 2010
Paris-based Publicis Groupe, which owns Publicis, Leo Burnett, Saatchi & Saatchi and ZenithOptimedia, has announced a profit growth of 31% for 2010. The organisation’s full-year organic growth was 8.3%, with revenue just under USD7.4 billion. The news should deliver a…
Top golfers go clay pigeon ‘shooting’ filming on location in Dubai
A team of top golfers have indulged in a bit of clay pigeon ‘shooting’ in Dubai, swapping shotgun shells for golf balls. Clay Pigeon Golf Shot was filmed for the European Golf Tour’s See Every Shot Imaginable advertising campaign as…
Massachusetts location filming promoted in wake of The Social Network
Massachusetts is sending an official to Los Angeles this week to promote location filming in the East Coast state. Massachusetts has had a high-profile year with The Social Network, The Fighter and Ben Affleck’s Boston-set The Town drawing the eye.…
Angelic supermodels draw the eye filming on location in Croatia
Lynx deodorant has drawn angels from the sky for its latest commercial, filmed in Split, Croatia. Even Angels Will Fall shows a group of angels falling from the heavens and getting rid of their halos as a local stud sprays…
VAT break introduced in Italy for foreign productions
International productions filming in Italy are now exempt from paying VAT costs. Productions have routinely had to add 20% to their budgets to prepare for the VAT and although it could be claimed back this had sometimes happened long after…
The Location Guide at Berlinale
The Location Guide will be at the Berlinale Film Festival from 11th to 16th February. Berlinale is one of the world’s leading film festivals and we’re very excited to be a part of it. Clara Le, The Location Guide’s Commercial…
Treasure Island TV movie films on location in Puerto Rico
A TV movie adaptation of Treasure Island is currently filming in Puerto Rico. It’s the second pirate-themed production to have come to the US territory in the last few months, with Pirates of the Caribbean: On Stranger Tides having passed…
Tenerife national park chosen for Land Rover photo shoot
The Teide National Park in Tenerife has been chosen by Land Rover for the backgrounds of a new photo shoot marking the motor company’s sponsorship of the England rugby team. The Play Tough campaign features England rugby players in tough…
US state filming incentives in flux but to what long-term impact?
The November mid-term elections in the US resulted in various gubernatorial changes across the country and with the changing of the guard come changing opinions towards state filming incentives. New Mexico is among the highest-profile cases. New Governor Susana Martinez…
Destination Mumbai: Short-notice filming in India’s busiest city
Filming in Mumbai can be a challenge at the best of times but IFILMINDIA had its work cut out when London-based Casual Films asked them if they could shoot scenes for a commercial in Mumbai. The catch? The first shoot…